This weekend I attended two fascinating, statistics rich talks at Podcamp Toronto. So, now it's time for a pop quiz kids.
About 24 million of Canada's 33 million citizens are online. What percentage of them stream videos each month? Bonus question: What percentage visit a social network?
You guessed low. Way low.
According to fresh data presented at Podcamp Toronto by Comscore Inc.'s Catherine Moelker, the answer in both cases is 85 per cent. And, those of us who watch video, watch a lot. On average we catch 120 videos a month per person. And, on average the 85 per cent of online Canadians who visit a social network spent six hours per month each. Ninety-six per cent of online Canadians get there via high speed access (higher than the 85 per cent in the U.S.).
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